As the world slowed in 2020, Jason Cercone took stock of his career. He was happy with his consulting work in the craft beer industry, but podcasting was what he was crazy about. He considered how he could reorient his company to focus exclusively on serving the podcast community. Near the end of 2020, he made the change and rebranded his company as Cercone Consulting. Less than a year into his new business platform, and he is quickly building a list of notable podcast clients. In this episode, Jason talks about who can benefit from creating a podcast, what he loves most about audio, and how to avoid some common pitfalls when creating your own show.
Jason Cercone’s experience with podcasting expanded in 2019 when he launched the Breaking Brews Podcast. He transitioned his existing blog, which he started in 2014 to highlight the business side of the craft beer industry, into a podcast format in order to take advantage of the rapid growth happening in audio. With the arrival of the pandemic in 2020 and its subsequent slowdown of the food and beverage industry, Jason had the opportunity to reevaluate his career choices. Although he remained intrigued with the beer business, his work as a podcaster allowed him to develop an even greater passion. He began to consider how he could pivot his company in a way that would allow him to work solely on podcasts.
In 2020, armed with one full-time podcast client, Jason rebranded his business as Cercone Consulting. His firm specializes in helping companies and personalities to create, produce, market, and grow podcasts in order to develop audiences and enhance brands. Today, he offers a complete suite of services for podcasters, which includes editing, booking guests, theme development, and strategy. In our conversation, Jason shares some amazing advice for budding podcasters, including what he believes are the right and wrong reasons for starting a show.
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