As the owner and founder of Paper Box SEO, Russell Michelson runs a tech company consisting of a virtual team of talented experts. They specialize in doing one thing extremely well, which is search engine optimization. In our conversation, you can tell that Russell was destined to run his own business. He shares the story of how he decided that SEO was right for him and how his relocation to Pittsburgh got him interested in our city’s rich history.
After a short stint working in a corporate job, Russell Michelson knew that he wanted to start his own business. He just had to figure out where to focus his energy and skill development. He gravitated to technology, but he quickly realized that website design wasn’t his thing. Instead, search engine optimization offered the opportunity to work in tech and the challenge of using analytical skills in order to master this incredibly complex domain.
When he relocated to Pittsburgh, Russell also created Free Pittsburgh Walking Tours, a name-your-own-price walking tour company that presented a unique business model in our local market. In this episode, Russell talks about selling Free Pittsburgh Walking Tours, as well as many of the lessons he has learned in building Paper Box SEO.
If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!
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